Once you have figured out how to use your expired domain to your advantage, it is time to figure out what qualities make an expired domain a quality domain. According to companionlink.com, many expired domains are out there, but not all are suitable for your website or improve your SEO traffic. Posted below are some key tips to consider when choosing an expired domain.
Determine the Domain Metrics
Domain Authority (DA) is one of the most well-known SEO metrics. Domain Authority is a metric used to evaluate a website’s position in search engine results pages. Domain Authority is ranked on a scale of 0 to 100. Like DA, Domain Rating (DR) is also rated on a same scale. A site is considered better if it has a higher value. Serpstat has its own internal metric known as Serpstat Domain Rank.
SDR is rated on the same scale as the other metrics. It ranges from 0 to 100 and depends on how many websites link to the analyzed domain and how many links to these referrer sites. Therefore, all websites in an index that are linked to the analyzed domain are taken into account.
Check the Referring Domains
It is essential to manually examine the quality and quantity of referrer domains to understand the potential strength of the domain better. Referring domains represent the number and quality of websites that link to the domain. You want your referrer websites to provide do follow links from websites with a high domain rank and relevant to your niche. You have a domain that has more than 20 such links. This is a domain with decent performance. You can check Serpstat’s referring domains report to see the list of domains that have links from other domains.
Consider Niche Relevance
Make sure the domain you choose is related to your niche. You may lose the value of your website if you select an unrelated domain. An excellent way to create a PBN is to match another niche with a similar niche to yours. For example, if your website is in the travel industry and you see the domain “RevolutionBikes.com,” which used to be a local bike store, you can create a blog about bike travel to inspire people. Ideally, an expired domain is available that you can redirect, use as a PBN or steal its link.
Analyze Domain History
Once you’ve selected a domain with the right metrics and niche, the last thing you need to do is check that it hasn’t been used as a spam site before. A spam domain that you purchased may be difficult to index due to previous penalties. Call up your domain name with the WayBack engine and look at its history. Click on the different years to see screenshots of this website in other eras.
Check if the website was a link farm or a spam site. It was probably deindexed if the domain expired and then was set up as a new domain with a questionable appearance before it expired again. Do not register the domain if it has ever been used for spamming purposes.
